Last updated on December 1st, 2020 at 03:24 pm
Whether you are new to the online business or in a business for a decade, you know that the backbone of the business is always the sales. Unfortunately, we know that business will never be the same, a business goes through lots of plateaus and Declines.
But if you don’t get discouraged you will survive all these mishaps easily. That’s why we have gathered some experts to share their proven tactics and strategies that will help in increasing your eCommerce sales.
Your previous strategies and tactics may have worked well to some extent, but eventually, the old strategies can grow stale.
It is very essential that your business can keep the current pace and trends so that you can stand on the top of the competition in your niche.
As we all know, consumer habits have changed, especially in the eCommerce industry. So many marketing experts analyzed these trends and came up with a list of tips and tricks that will actually work.
Here are the proven ways to generate more sales to your eCommerce website:
Brand Awareness:
Brand awareness impacts trust which impacts sales, to increase the brand awareness quality is very important, try to make the presence of your business in every platform and try to be everywhere. You have to have a strong presence in social media like Facebook, Instagram, Twitter and depending on your product try to choose social media channels where you are able to find your prospect audience. Use full-fledged digital marketing to drive sales to your business. One of the most important trends nowadays is influencer marketing which gives you more advantage in terms of brand marketing, you can check other different ways to refuel your eCommerce growth in this article.
Make your customers and prospect audience stay engaged:
One thing we all forget, apart from these social media and other techniques we need to do something different to connect with our audience, treat your audience and existing customers like your family. Nothing better than email marketing when it comes to connecting with people in a very less effort. Try to create a Pop-up or CTA for gathering contact details of your visitors and existing customers. This will help in creating your email list which you use to send new updates and newsletter to your customers. Always remember qualified email leads bring more sales and drive those visitors as well who have left the cart abandoned and decline the purchase.
It may not be an instant business but it’s a future play that always works.
Engage with your audience in social media:
Frequent interaction with your audience builds trust by solving customer problems and queries. According to the Facebook survey, average ROI from Facebook ads is 152 % and its the largest platform which drives that much ROI. Facebook product retargeting is the lowest hanging fruit which very few businesses are doing nowadays.
Conversion Rate Optimization:
You should always do A/B testing various elements of your website from CTA’s to product photography. Try to increase your conversion rate slowly but regularly and you will end up with hell lot of sales to your business.
Conversion rate optimization can be done by taking a hard look:
- Competitor Analysis
- Try to think like your customers
- Get unbiased opinions and testing all the above points can surely increase your website capability to turn up the conversion.
Improve your strategy with data analysis:
Getting a clear sense of who your target customers are and developing a proper attribute system is the effective measure to drive sales to your business. Try to check your list of items you are offering and you will get lots of items which are overpriced or not trendy these days. By eliminating these items or optimizing pricing can increase profit margin up to 20 % to 30 %. Try to do deep and dynamic segmentation of your buyers in real-time as they click your website and try to send offers based on their activity.
Try to maximize sales with these 4 steps:
- Optimize the conversion of your upsell sequences.
- Optimized the upsell of your order bump.
- Send continuity programs such as subscribe and save your offers etc.
- Consistently sending storytelling and effective email to create bonding.
The above techniques help to grow your sales and you can easily outbid your competition, advertise and scale very easily.
Develop buyers persona:
This is all about understanding your audience, when you understand your audience you can create better ads and list their desired products. It is about reading the customer’s mind.
There is no replacement for following up the customers in every level of purchase and those who are doing this are the big shot in the eCommerce industry.
Try to figure out:
- What are their pain points?
- Where do they hang out online?
- Where do they face friction?
Figuring out the answers to all the above three questions will lead you to sales.
Conclusion: Doing promotion sounds simple and it really is, but where and how to leverage your promotional activity is the real challenge in the eCommerce business. You have to use various promotional activities at different times throughout the year can make the difference to your eCommerce business. You can hire a digital marketing agency as well to keep up the good pace in your marketing activities.
