Search engine optimization is a scary, confounding topic, even for the experts. So we have brought together an ultimate 6 step guide for making your website SEO friendly. At this moment, forget about algorithms like pandas, penguins. We should focus on the SEO friendly basics that will make search engines to work you for a long time.
Keywords makes your website rank in search engine and directs people to your content, content has a major role in making a SEO friendly website. To find a right keyword, first think about what people would type in a search engine and we should do some basic keyword research before writing content for your website. Once you have got your keyword or a phrase, strategically place the keyword in the title, Meta description, permalink (URL), H2 tags (headings), in the alt text of images. You should not urge with keyword stuff. In case you’re using WordPress, install the SEO WordPress by Yoast plug-in and utilize it as a keyword checklist before publishing.
Crawlable link structure:
Crawlable link structures (URLs) allows search engine to crawl your website content quickly. So use meaningful keywords in your URL instead of numbers and symbols for getting the best result. For instance, www.example.com/make-your-website-seo-friendly is very much effective than www.example.com/42345_7_steps_to_make_your_website_seo_friendly.
High quality content:
The content of your website has a great impact on creating a SEO friendly website. If it’s not a SEO friendly website it will not be able to be indexed by search engine and it will never show in the search result. To ensure your content is indexable, publish high quality and informative content to attract the visitors, which ultimately decreases your bounce rate as well. Additionally, ensure that, there is no duplicate content on your website, because it will make a big impact on your search engine ranking.
Change the name of the image file according to a description of the picture. For e.g. using Bike.jpg instead of image321.jpg will helps your images to appear in search engine image searches, ultimately exposing your website to the new readers will drive traffic to your website. You should remember to include alt tag on all the images.
Diverse link profile:
Once you completed all the on-page works to make your website SEO friendly, you should concentrate work on your backlink profile and brand awareness. Start creating various backlinks profile with both follow and nofollow links pointing your website. These links will give credibility and greater visibility to your site in search results.
While it has been recommended that social media marketing is not a direct factor of Google’s ranking algorithm, there are so many benefits of having social media platforms linked to your website. Social media platforms will share your content across the web, which will increases the page views, generates new leads, drives traffic, increases brand exposure and increases the followers and will indirectly supports all your SEO efforts. Start with Facebook, Twitter and Google+.