Last updated on April 11th, 2017 at 12:42 pm
It’s worth saying that ‘design is not just what it looks like and feels like, design is how it works’. When your business website isn’t gaining traffic and failing to engage customers or targeting the right persons, then it might be the time for a redesign. It is a common fact that an update is required if your website has been online for years is not updated frequently.
If you are planning for redesign of your website, here are the 9 questions to ask yourself.
- When was the last time you updated your website?
If your website hasn’t been updated in over a year, you have to spend some serious time on contents. Your website doesn’t age well then the first people to notice will be your customer. The more outdated your website, the less you’ll be shown up in search results. It will reduce traffic and revenue. If you’re regular in content updates, then a less time will be required for design and optimization.
- Do you really need a website redesign??
Before going for a website redesigning service, you have to be sure with few questions like whether you are getting increasing numbers of visitors and are they staying/interacting with your website, what about your website’s user experience: is it easy or messy type and are the images and logo updated .The most important is to take a look on your competitor’s website and their success.
- Does your website represent your brand??
Are you really looking to rebrand? Before to this, you have to evaluate your current position. You’ve to be sure what have you achieved. First identify your current Strength, Weakness, Opportunity and Threats. These things can clear your vision and enhances your redesign.
- What is your Business goal??
Are you looking to increase traffic or sales in your website?? Do you want to convert leads faster?? So identify your biggest priority and do everything you can to execute on that. There are plenty of free online resources that can help you improve your site’s SEO, which can be started easily.
- Who are your personas??
Do you know the people who interact with your website?? Do you know their personality, demographics, surfing habits, what they want, how they get there, and many other details?? Do you really know them well enough to provide what they exactly need?? So, to create persona you’ve to be accustomed with these aspects.
- What do you want your audience to do??
After setting your business goal, you can only achieve it with your customers. So to continue the conversation, you have to engage your visitors, educate, persuade, motivate, and personally interact from the first virtual handshake to long after the conversion or the sales done.
- Have you identified the key stakeholders?
A stakeholder is a person or group of people who can affect or be affected by a given project . Identifying each person’s responsibilities ensures the website redesign project keeps moving forward.
- Is your site mobile friendly??
Maximum people are using smartphones and their expectation is high that website should perform as like as on their desktops. Sites that aren’t mobile-optimized will be loaded slowly and looked awful on most screens. Developing a clean, user-forward, mobile-friendly website design should be your chief priority if you’re setting out to redesign anyway.
- Are you ready to analyze the success??
Most web builders offer built-in analytics or integrations. It can help small businesses to analyze what content is drawing traffic and where visitors are falling off most. Those insights are pivotal to not just your redesign, but your business as a whole. Examine your data and make sure it lends to every decision you make.
About ClickPoint Solution
ClickPoint Solution is one of the leading Web Design Consultant Company, Bangalore, India with having more than 10 years of experience. We provide complete web related services includes Domain registration services, Hosting services, Web Designing Service India & Development, WordPress Development Services, Ecommerce website development, website maintenance services, Graphic Designing, Digital Marketing Services India like SEO, PPC, SMO, Lead Generation and Website Maintenance all under one roof.
We provide the services all the industries. Recruitment website design, interior website design, event management website design, hotel website design are some of the industry, it provides the website solutions.