Small and medium enterprises are the backbone of Indian economy. The future is full of possibilities for SME’s and it can get more benefits if they make their business something in to ecommerce. Impact of ecommerce on SME’s in India, offers too much possibilities and also changing their way of interaction in the global market. By making this initiative SME’s can creates jobs and reduce the percentage of poverty in our country. Consistent and healthy growth of this sector is very important for our country future.
Our India entrepreneurs have started setting up their online business even before the physical setup as they see the bright future for their business ahead. Many SME’s are also shaping their business online and establishing them in the Indian market and using the Internet as a marketing tool. These ecommerce initiatives for SME’s can also offer the facility to showcase their products not only with in the country but across the world as well.
Future Prospects for SME’s if they make their business Online.
The ecommerce sector in India is projected to cross $ 72 billion by 2020 and is already changing the way how small and medium businesses works. According to the survey SME’s are expected to contribute 20 % to the country GDP by 2020. And around 30 percent SME’s are online today uses ecommerce to run their business. Check out How much is Online Presence helping #SEM #Business.. Click To Tweet
How much Investment do SME’s need to make their business online?
With an investment of 4000 INR SME’s can enters in to ecommerce industry. Which help them to cut the marketing and distribution cost by 50 to 60 %.
Key Factors for ecommerce adoption among SME’s
Cost effective medium to grow sales by 80 %.
Cost effective for business expansion by 32 %.
Can help to reach national and international.
Less investment high profit.
How Internet is Beneficial to SME’s?
The internet has emerged as the game changer for the businesses in all over the world. Which results growth in the businesses significantly, in general they make higher profits, great customer reach not nationally but internationally as well and also improved employment opportunities. As per the survey SME’s which are using wide range of internet tools have high demand in their sales and ROI’s. SME’s who use internet extensively have also getting two time’s higher profits and export value when compared to offline businesses or SME’s.
Impact of Ecommerce on SME’s?
You can see huge impact in transforming your business online from offline. As ecommerce has the power to retain your customer base which helps you in growing your business, in the recent year Ecommerce had shown tremendous growth and many new startups have started their business in India. There is a great example like ebay Flipkart, Amazon, Myntra, Oyo and other online store who holds the lesson for other Indian startups or SME’s, by connecting small to medium enterprise (SME), including local market, national and global market place.
Have a look on the growth of SME’s who adopt ecommerce
Higher Revenue: 50 %
Profits: 43 %
Customer support: 7 %
But for your kind information only 27 % of SME’s uses Ecommerce
Potential Benefits When SME’s involve with Ecommerce
Increase In Revenues: 51 %
If your business is offline then you are limited by the geographical reach, ecommerce provides businesses in conducting transaction globally by offering a platform to that can be accessed across the globe there by increasing the growth in the revenue generation and sales as well.Drastic cost reduction for #SME business with the help of their online presence #SEM #Business.. Click To Tweet
Lower Marketing & Distribution: 60 to 85 % Cost Reduction
We all know that competition in ecommerce is increasing significantly, ecommerce players are spending heavily on all kind of marketing for improving site traffic, acquiring customers and relationships for improving sales. Ecommerce reduces cost associated with the traditional marketing as well as all the cost which is spending on mediocre for certain process like distribution, franchisee etc.
How SME’s come in to Ecommerce?
Most of the SME’s or small business takes the help of the companies which offering total and complete ecommerce development services to start their business. There are many companies who provide solutions to start online business in affordable pricing. These companies help SME’s to grow their business via giving them a platform of online store which creates a milestone in their business. Besides development of the online store one must have to take care about the promotional activities which can help them to grow their customer base at very high pace. Business or SME’s must opt for digital marketing services for the better outcome of your business.
How much Investment Does anyone need to have their store online?
For setting up the small business one must require less funds and low operational factors. Because they operate in small area so they require logistics to smaller extent. For small business like grocery, vegetables or any other products are too sold in nearby localities. First and foremost one must look for the best package which must contain all the essential requirements they are:
- Creation of attractive, detailed, and responsive website
- Best Logistics support
- Secure payment gateways
- Promotional Activities
Ignore Ecommerce at your own Risk:
Ecommerce in India is gaining traction in very rapid pace. SME’s who are offline may realize that adopting ecommerce can cause more good then harming them. Technology and innovation bring positive change which can drastically improve the marketplace. On the contrary not having an online business or presenting your business through a poor website can seriously harm your business especially in consumer centric sectors such as tourism, retail, hotel etc.
To the Business who are ignoring Ecommerce:
Ecommerce is not a passing trend but it is a marketing and business reality which can cause a huge harm who is taking it lightly. SME’s who remain oblivious or determined to ignore the online business may have to compete with the organizations that have capabilities far beyond theirs.
Never the less, with the collaborative and proactive participation SME’s will smoothly integrate in to the ecommerce ecosystem and realize the benefits. This can overcome the issues for the SME’s who are blog to remote location and unable to reach their potential customers. So better to be the part of this ecosystem and contribute in the Indian economy by making your business online and by targeting your potential customers. In the Era of digitization where customer need preferences are changing very rapidly. That is why business should invest time in majority of activities to fulfill the customer needs. Apart from all these, one should have good managerial skills, good understanding of the industry also. Web consultancies can only help to get your website right but on other portions you have to work on yourself. Better management and good reach out will leads to success.