Last updated on October 13th, 2018 at 04:20 pm
Either it is business, services or something else everyone searches their respective queries in Google nowadays. This is the reason why almost all the businesses are giving their online presence so that they will easily find out by their targeted customers through Google search.
Similarly, if you are into real estate business and you want to expand your business then the internet is the best place where you can easily find new projects or customers. But for this initiative, you need to build a website.
In this article we will explain each and every aspect of how to give an online presence to your online real estate business:
- Which technology to use
- Website Structure
- Promotional strategy for your online real estate website
Technology to use for building your online real estate website:
If you’re new to this business then you must choose the technology first in which you want to build your online real estate website. There are various CMS available by the help of which you can easily create your online real estate business. Some of the best CMS are WordPress, Magento, and Opencart. You can choose anyone to make your website.
But if we talk about flexible CMS then WordPress is the best CMS for creating your website. Without going into so much detail WordPress is the most popular web design tool and almost 40% of the website are powered by WordPress nowadays.
There are many reasons why you use WordPress but some of them I am highlighting:
- Flexible and User-friendly
- SEO friendly
- Reasonable cost
- Thousands of templates and plugins
How much does This Online real estate Website will cost?
It totally depends on the requirement of your project, basically, the more complex the website the more time, effort and cost is required to build the website. Other things like product and services the website cost also change time to time. The cost of the website depends on many factors, no of pages, functionalities, and requirements. However, the complete quotes will be given after understanding your requirements.
If you want Custom or dynamic website which consist of many features and functionalities. The custom website is better than static or any kind of websites. Again it totally depends on the requirements. Basically, custom websites are more costly because of its features and functionalities.
You need to focus on the structure of your website, showcasing your work and clientele. An appealing and responsive website can increase your chance by 30 % in getting new customers. And also a Great way to convert your visitors into permanent customers is by including a call to action button on every page. Making it clear and bold by using contact us or other calls to action buttons in every page.
Especially in big countries like USA, South Africa and other you need to put extra effort to grow your online real estate business. As an Online real estate professional, you need to make sure that all the elements and the factors of your online real estate websites are visually appealing and get the power to attract the users.
Take a look at the biggest online real estate companies in California:
- Altman Brothers
BGC is one of the most popular online real estate businesses in Australia. The website got the pretty simple layout. The BGC Online real estate was established in 1994 since then growing demand for commercial building online real estate across Australia.
- Jon Grauman
They provide their services across Australia and completed around 3500 projects since 1972. If you look at the website you see a simple layout with all the other information such as clientele, services, works and projects which help to build trust among the customers.
They are serving for 80 years; also provide all the information about their company and projects on their website. Fulton is also operating in New Zealand, south pacific and many other countries.
Promotional Strategy for your online real estate website:
It totally depends on your targeted market and area. Like smaller Online real estate more of a target local market whereas big companies target national and international markets.
To make your website search engine friendly you need to implement some basic strategy such as on page and off page to make your online real estate website search engine friendly.
The software you use for your Online real estate business:
Software’s help you to manage your business better, as they handle all the things on the go.
- Project Management:
- Finance Management
- Customer Relationship Management
So you have checked all the details which are essentials to set up an online real estate business. Either your website by yourself or hire a professional to build one.
ClickPoint Solution has years of experience in developing Online real estate website so give us a chance to build relationship with you.