If you are running a non-profit organization and want to make a professional impression and raise funds, then you need a well built website that will inspire confidence and create interest. Keep it in your mind that your website is a business card to communicate with your visitors. Like any other website, your site must be user friendly, well navigated and visually appealing.
As the society is becoming more web literate, there are some standard elements shouldn’t be missed out from your website. Team Clickpoint Solution has done some research and found the below 7 important elements that your website must have.
- Good Content
“Good Content is not storytelling, it’s telling your story”. For every website i.e a commercial or non-profitable, content plays an important role. Website Content is the first exposure of a person towards your organization. As you are nonprofit organization, your website must have two main goals i.e spreading awareness and inspiring people to donate. So your website content must be well written, visually appalling. Images are also considered as contents and using of real photo will help you generating trust on you.
- About Page
It’s always good to say a couple of words about your organization. The question “Who are you” and the answer is the vital part of your website. Because both of them show who are you and your organization. So in this section, you have to be honest because it proves that you are truly the right solution for a particular problem and most important it has to build trust.
- Donate Button
For a non-profit organization, it’s good to raise some fund for a noble cause. You must give people an easy way to donate on your website. People only spend money the cause they believe. Adding a “Donate button” is one of the easiest ways to ask for a donation. You can design a custom button and link it to a money collection service of your choice.
- Social Media Widget
Basically Social media help to create brand awareness. Social accounts will help you to increase interaction with your followers. Adding Social Media links to your website will help you in two ways. One is people will get a chance to get connected with you in other platforms i.e matter of trust or belief. Another one is you or your contents might be shared in different channels that will increase your brand awareness.
When it’s non-profit work, there are two types of testimonials i.e people you have worked with and people you’ve served. It’s good to give a chance to your visitors to read personal experiences and impressions that will give them all the information they need to convince themselves to take action and involve to support your cause.
- Email Sign-up
A ‘Sign-up’ section should be placed, because you can able to know how many people are willing to give their time to a cause, even if they are not financially capable to donate. For a ‘Sign-up’, don’t ask lots of question because an Email is sufficient for that. If somebody is offering his Email id, it shows his interest towards your organization and they will follow the newsletter and interact with you in future.
Maintaining a regular blog is an amazing way to increase engagement and create followers. This has the capability to increase your site’s traffic and exposure without hurting your site’s SEO. Write everything about your organization’s missions, visions services etc. it’s a great platform for informing a wider range of people and spreading your important message.
About ClickPoint Solution
ClickPoint Solution is one of the leading Web Design Consultant Company, Bangalore, India with having more than 10 years of experience. We provide complete web related services includes Domain registration services, Hosting services, Web Designing Service India & Development, WordPress Development Services, Ecommerce website development, website maintenance services, Graphic Designing, Digital Marketing Services India like SEO, PPC, SMO, Lead Generation and Website Maintenance all under one roof.
We provide the services all the industries. Recruitment website design, interior website design, event management website design, hotel website design are some of the industry, it provides the website solutions.
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