At this point of internet technology, not having a social media presence is like a rickety scooter with punctured tyres. So, for a marketing manager, Social Media Marketing is the next big thing and temporary yet powerful tool that must be taken for advantage. As per the statistics, 92% marketers in 2014 claimed that social media marketing was important for the business. According to Social Media Examiner, 97% marketers are currently participating in social media.
Here’s a look at some of the benefits of social media, every marketing manager should know.
- Increase Brand Recognition
Above all, the main aspect of Social Media is to increase your brand’s identity. As a part digital marketing services, Social media networks act like your brand’s voice and content. This makes you and your brand easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers.
- Improve Brand Loyalty
It’s true that brands who engage on social media channels enjoy higher loyalty from their customers. According to Texas Tech University, companies take advantage of the social media tools and to be connected with their audience. Convince & Convert study found that 53% of Americans who follow brands in social are more loyal to those brands.
- Boosts your site’s SEO
People who do search engine optimization, know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. A killer content strategy for SEO Services is the most important part of earning top spots in search engine rankings, but driving traffic to your optimized pages will cause them to climb much faster in the search engine results pages (SERPs). A solid and consistent presence on Facebook, Twitter and other social channels was a BIG part of that success.
- Higher Conversion Rates
Social media marketing results in high conversion rates in a few different ways. Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies. The most significant aspect is its humanization element; the fact that brands becomes more humanized by interacting in social media channels.
- Respond to problems immediately
The best part of social media is you can able to respond your customers immediately. If there’s a problem with your product or service, with the feedback you get in the process of social media marketing, you’ll be the first to know when there are issues – and you can take steps to resolve them right.
- Allows Targeting and Retargeting
Social media is highly customizable in nature. It allows you to target users by things like location, education level, industry and even purchase history and the pages they’ve liked. If you take Facebook as example, there is one option to install a Facebook pixel on your site and use it to retarget the users who visit you. You have more chances to get these people as solid leads and sales.
- Decrease Marketing Cost by Opting Digital Marketing
According to Hubspot, 1-hour a day is sufficient to spend in social media and it will help to increase traffic. This is very insignificant if you compare with it with traditional marketing. Though there are paid advertising options in social media like Facebook, Twitter but it will be far cheaper than traditional marketing and it will never be going over budget.
- Competitors are getting Social, so you should too
Now Social Media platforms are getting hypes and it’s in the peak. So it’s wise to establish your brand in social media channels and the most important thing is, if your competitors get your potential customers first, then they’ll earn their loyalty and it will be difficult to bend them towards you. For your knowledge, 91% of brands are using more than one social media platform.
- Great Customer Experience
Social media is a communication channel like email or phone calls even it’s better than that. Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers. For example, if a customer complains about your product on Twitter, you can immediately address the comment, apologize publicly, and take action to make it right. Or, if a customer compliments you, you can thank them and recommend additional products. It’s a personal experience that lets customers know you care about them.
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