Significance of structured data
Displaying product information by using structured data has long been associated with search engine optimization and one of the most important aspects of refreshing online presence. How exactly should you consider e-commerce website development when you need to sell products and services to a host of audiences that are spread across different corners of the world? Well, structured data is information that can be represented in a predictable format, such as price, date, hours of operation (if you’re a small business), reviews (ditto), authorship information, movie information and the like. As a matter of fact, e-commerce has redefined the results that are displayed by the search engines simply because most of these websites have taken the advantage of rich images and contents.
Structured data and e-commerce websites
Being a web solution company we always build your website with structured data which allows search engines to not only crawl your site information, but to truly understand its format. Yes, even search engines can have a tough time deciphering web page content. Some elements that seem perfectly obvious to us humans are meaningless to web crawlers. To remain competitive in the modern day world, it is necessary to join the brigade of e-commerce information and search engine crawler that have capitalized on structured data for developing websites that are based on e-commerce.
- Providing information which is useful implies that you will get quality visitors to your website. When you have few visitors that bounce back on the website, it has positive effects on your website ranking.
- Do not kill the click-through rate of your website by not adding structured information to your web content. In short, the online visitors must get enough results for their search related queries about the products that are present on the website.
- There are various tools that are available on the internet and can be of great use when you want to add that extra flair to your website. For ecommerce website development, you need experts that are conversant with the ways in which the product pages must be designed for higher click-rates.
Schema.org is the result of collaboration between Google, Bing and Yahoo! to help you provide the information their search engines need to understand your content and provide the best search results possible at the current time. Adding Schema markup to your HTML product pages improves the way your page displays in SERPs by enhancing the rich snippets that are displayed beneath the page title.
Rich Snippets in SERP
Providing information to visitors
If your target audience has knowledge of the ratings of your product, it is less likely that they would be interested to view the website. In addition to this, you must never include information related to the prices of the products that can lower the value of your site. When it comes to ecommerce website development, the presence of structured data addresses the clients directly.