It’s a common question we face, why Digital Marketing is so important. The answer will be very simple that the world is rapidly shifting from analog to digital and as a growing force; Digital Marketing is going to replace all the traditional forms. So some companies are transforming their business model to online one or applying Digital Marketing strategies. The best part of Digital Marketing is it’s faster, versatile, practical and streamlined. In this era where ecommerce is in its pick, Digital Marketing services, tools and techniques provide business owners the best chances for competition, survival and growth.
These following 10 reasons describe why Digital Marketing is not a bad investment and also an effective channel that can help you in your business growth.
- Cost Effective
Digital Marketing helps small businesses to promote their products and services. They have little resources and less capital. So it provides them a better cost-effective marketing channel that delivers results. According to Gartner survey, 28% of business owners shifted budget allocations from traditional media channels and invest them into Digital Marketing tools and techniques.
- Delivers Conversion
In Digital Marketing, success is defined by conversion rate i.e. the rate of incoming traffic gets converted into leads, subscribers or sales. Without conversion, all your traffic would mean nothing and all your marketing efforts will simply go to waste. In Digital marketing there are so many techniques are there like Search Engine Marketing services, Social Media Marketing services, and Email Marketing etc that help in increasing the traffic and generate effective communication with the targeted audience that makes conversion.
- Helps in generating better Revenue
Effective digital marketing techniques make higher conversion rates. And High conversion means, your business will get loads of profitable benefits. So it can generate better revenue than other marketing channels. Google confirms a 2.8 times better revenue growth expectancy for companies using Digital Marketing in comparison to other strategies.
- Levels the Online playing field
With Digital Marketing, small companies now can also participate in sales and marketing processes that were previously available only to large corporate. It can provide the same playing field to the small and medium enterprises as well as large enterprises. Without having a physical store and call centre, small businesses can reach out wherever they want and engage with different customers from any part of the world.
- Able to interact with target Audience
The best thing in Digital Marketing is you can interact with the targeted audience in real time whenever you want. Interacting and engaging with your customers can give you an insight of what the audiences want. This information will help you providing your customers with a better experience. You can develop good relationships and build up trust with them which is necessary for future prospective.
- Create Brand Reputation
In Digital Marketing, you can target certain type of traffic as per your choice. Delivering what you promised will help you develop a better relationship with your targeted audiences. Satisfied customers will most likely tell other people about their experience with your brand, product or service. Then your brand reputation will go viral that will help you achieve the bigger market share.
- Better ROI
Digital Marketing can provide a better Return of Investments (ROI) than Traditional Marketing channels. In Digital Marketing, you can easily track results and monitor your audience activities. You can get to know the conversion rate, leads, and sales anytime you want but with Traditional Marketing it’s difficult to measure the ROI for small and medium enterprises. Professional SEO Practices Increase Your Website Traffics which converts into sales and leads.
- Touches Mobile Consumers
As the mobile revolution is going on, people are getting more digital. The internet users are moving away from desktop to portable devices. So with Digital Marketing, campaigns can be intended towards mobile consumers for achieving better growth and faster expansion.
- Earns People’s Trust
With Digital Marketing, you can improve your sale through social media signals, social proof and testimonials from actual consumers who have previously purchased, joined, or availed of a product or service marketed by a particular brand or business. The more reliable these social signals are, the higher the trust rate it can generate from targeted audiences.
About ClickPoint Solution
ClickPoint Solution is one of the leading Website Designing Company, Bangalore, India with having more than 10 years of experience. We provide complete web related services includes Domain registration services, Hosting services, Website Development services, Ecommerce website development, Graphic Designing, Digital Marketing Services India like professional SEO services, PPC, SMO, Lead Generation and Website Maintenance services all under one roof.
We provide the services all the industries. Recruitment website design, interior website design, event management website design, food ordering website design are some of the industry, it provides the website solutions.