Yes it’s true that now website is a necessity if you want to establish a successful business. But it makes no sense that only investing on website will bring sales or revenue for you. There could be so many reasons why your website is not performing. To make your website stand out, there are certain principles that must be taken care of. Before refining your website, here are some of the reasons of failure of a website.
- Lacks in Content
Good content always delivers the right message to the hearts and minds of the customers. Good content differs your website apart from masses. You can say content wins wallets of your customer. The success of your website depends upon the content first where other components (design, theme etc.) are secondary. Customers have problems and they come to your site to solve them out. So content must be fresh and valuable that answers real-life questions.
- Contains too much jargon
When you use your industry languages in as content, your average customer isn’t going to understand the technical language or industry jargon that you use to describe your business throughout your website. So stop using industry languages or jargons in your content. You should use simple and straight-forward language that your customer can easily understand.
- Not Mobile friendly
As the mobile revolution is going on, people are getting more digital. The internet users are moving away from desktop to portable devices. Now the mobile and tablet users surpassed desktop usage. So it means your desktop website has to be optimized for mobile users. To make sure that your site is ready for mobile users, you have opt for Mobile friendly website services. It must have large buttons, simple layouts.
- Slowly Loading
Fact says 47 percent of consumers expect a website to load in just 2 seconds or less. And it should not be ignored that 79 percent of shoppers who don’t enjoy their website experience less likely to ever return to the site or buy from that site again. So try maintaining your website speed. You can test the speed of your site using some tools i.e. available. These tools provide insights and advice on how to speed your site-up too.
- Hiding of necessary Information
Showcasing your information in website makes user experience better. Customers look for your specific business and want to know about you, contact details, pricing etc. Now it’s an era of Social Media, so it’s important to place Social Media plug-ins. If you don’t have this information on your website, people tend to stay from you over security or legitimate concerns.
- It’s Outdated
If it’s been years since you’ve had a major website design overhaul, then it’s time to find something more contemporary. Webpages have a current design which builds trust and credibility. But it doesn’t mean that you need to update your site every month. So it’s good to go with time and minimal updates with annual wensite maintenance service are surely required.
- Non-Functional Payment Gateway
When you are relying on a third party payment gateway or shopping cart, then it’s your responsibility to frequently check to make sure that everything is working properly. You won’t be able to make a sale or receive a payment if your cart or payment is not functioning. This is a very bad experience from both you and user side. So you can go for a payment gateway integration service and focus on your sale.
About ClickPoint Solution
ClickPoint Solution is one of the leading Web Design and Digital marketing Company, Bangalore, India with having more than 10 years of experience. We provide complete web related services includes Domain registration services, Hosting services, Web Designing Service India & Development, WordPress Development Services, Ecommerce website development, website maintenance services, Graphic Designing, Digital Marketing Services India like professional SEO services, PPC services, SMO, Lead Generation and Website Maintenance all under one roof.
We provide the services all the industries. Recruitment website design, interior website design, event management website design, hotel website design are some of the industry, it provides the website solutions.